Why is this campaign focussing on urban pesticides?

Pesticide use in urban areas only constitutes approximately 10% of the UK’s total usage, but it is the second most common route through which people are exposed to pesticides (after diet). 

While phasing-out pesticides in agriculture can be a complicated process, making our urban spaces pesticide-free is one of the easiest ways to reduce our exposure to toxic chemicals. There are many effective non-chemical alternatives to manage plant growth in urban spaces which enable both people and wildlife to thrive. Ending urban pesticide use would have no impact on food security and could be a major boost to biodiversity in the UK, which is one of the most nature-depleted countries in the world.